Use cases
Every question deserves the proper insight. With Tada, you’ll find the research solution that fits your challenge — fast, reliable, and built for real-world decisions.
Trusted by leading global brands and institutions
across Africa and beyond.
Our Solutions By Use Cases
Shopper Activation Testing
Evaluate shopper reaction to in-store and out-of-store activations across African retail.
Learn MorePublic Engagement Effectiveness
Evaluate community response to public campaigns for optimal resonance and action.
Learn MoreBehavior Change Activation
Test which messages, interventions, or incentives trigger real behavior change across African communities — from health behaviors to civic participation.
Learn MoreMarket Activation Blueprint Testing
Test strategic activation blueprints — channel strategy, messaging pillars, audience prioritization — before presenting or deploying them across African markets.
Learn MoreIntervention Impact Simulation
Simulate community reactions to interventions — such as policy activations, social impact programs, and mobilization efforts — to estimate their impact before scaling them up.
Learn MoreConcept & Creative Route Screening
Screen multiple creative concepts early to choose the winning direction — ensuring your campaign starts with the strongest idea for African audiences.
Learn MoreAttention & Emotion Testing
Measure which creative assets capture attention and trigger emotional impact — the key drivers of engagement and recall in African markets.
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Visual test
Let consumers be your co-creators. Ask what they think about your new logo, website or packaging and create designs that truly speak to your audience.
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Product development
Harness the power of strategic product development to create, refine, and deliver solutions that resonate with your audience, setting your brand apart.
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In-Home Use Testing (iHUT)
Identify how your product will perform in the hands (and homes) of real consumers. Determine moments of truth and key drivers in order to validate, iterate and launch with confidence.
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Target Group Analysis
Gen Z or Millenials? Yoga lovers or CrossFit fans? Get a clear understanding of your target audience to create great products that they will actually need and love.
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Pricing analysis
Maximize profits by asking the right questions. How much are customers willing to spend on your product? What’s the optimal price point?
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Market analysis
Future-proof your decision-making and gain a competitive advantage through a comprehensive market analysis.
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Brand tracking
Don’t fly blind. Measure and track your brand's performance to stay on top of consumers' perceptions of you.
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Consumer tracking
Understand how consumers think and what drives their choices. From purchase frequency to product use, to drivers and barriers - we've got all the answers you need, in real time.
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Campaign tracking
Knowing the reach and the click-through rate is great. But what's the real impact of your campaign on your brand?
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Customer satisfaction analysis
Actually knowing what your target group wants is the key to customer satisfaction. We help ask the right questions and understand what matters.
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Rolling Retail Census
Continuously gather data on retail environments for informed decision-making.
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Empower your teams with tried and tested tools
Explore
Dig deeper into consumer behaviour and unknowns
Test
Validate ideas and concepts with confidence
Pulse
Get quick consumer reactions with 7 key questions, at half the price
Capture
Bring consumer stories to life through photos and videos
Segment
Define and understand distinct consumer groups
Track
Continuously monitor how brands and behaviors evolve
Ready to unlock real-world insights?
Join companies, NGOs, and startups across Africa who trust Tada for ground truth.