Attention & Emotion Testing
Measure which creative assets capture attention and trigger emotional impact — the key drivers of engagement and recall in African markets.
Trusted by leading brands, agencies, and development
organizations across Africa
Here’s why you need Attention & Emotion Testing
High-performing creatives grab attention and evoke emotions. This use case reveals which storylines, visuals, and tones have the most significant emotional impact.
Advantages of Attention & Emotion Testing
Understand what captures attention instantly.
Identify emotional triggers across segments.
Optimize storylines and tone of voice.
Optimize storylines and tone of voice.
Methods to include in Attention & Emotion Testing
Attention Scoring
Measure first-glance impact.
Emotional Response Mapping
Identify which emotions your creative generates.
Story Arc Assessment
Evaluate how engagement levels fluctuate throughout the narrative.
Visual Heatmaps
See what viewers focus on.
KPIs to measure
Attention Score
Emotional Intensity
Story Engagement
Message Connection
Visual Impact
Recall Potential
Narrative Flow Score
Creative Strength Index
Essential Attention & Emotion Testing questions
For allocating your budget
Which creative version stands out most? Which storyline delivers the strongest ROI?
For the perfect strategy
Which scene, hook, or element captures attention? Which tone increases engagement?
For reaching the spotlight
Which scene, hook, or element captures attention? Which tone increases engagement?