
Data for all your Decisions
For your organization to excel around the world, you need accurate information to help you inform your strategies. Crowdsourcing this information enables you to get accurate, ground-level information quicker than ever before. Location Discovery can be used to help your business answer a range of different questions. Here are a few ways location discovery can be used.
Trusted by leading brands, agencies, and development
organizations across Africa














The Advantage of Tada
Real-Time Insights to Optimize Location Services Assets
Get Credible Insights
To improve credibility and consistently have accurate POIs, location services need people to collect data and report their findings constantly.
Hours and Offerings
Gather business hours of operation and their offerings quickly and easily, as well as any changes to them.
Reduce Labor Costs
Unlike traditional, expensive market research household panels or full-time employees, Tada Contributors are unbiased gig workers that collect dozens of data points in the field using their mobile phones at an unmatched value.
Maximize Active Users and Revenue
Location services can’t retain users if the information on them isn’t correct. When these apps are correct, users will gravitate to them. Not only does this retain them, but it can also grow active user counts, ultimately increasing revenue.
Identify New Locations or Verify Existing Ones Quickly and Easily
Geospatial Analytics
Business Discovery
Task Contributors to locate any business, yours or otherwise, in a specific location so you don’t have to.
Location Verification
Using addresses, GPS or longitude and latitude to verify places or buildings are where they are reported to be.
Hours and Offerings
Gather business hours of operation and their offerings quickly and easily, as well as any changes to them.
Proximity Identification
Understand the dynamic environments around your businesses or retail locations including surrounding stores, neighborhood, etc.
Mapping
Collect data to map a variety of different information on the ground including infrastructure (physical structures, electrification, etc.), access points, services, businesses and more.
Site Selection
Location discovery can also provide insight that can be helpful for determining new locations within a region.
More use cases & methods

Brand tracking
Don’t fly blind. Measure and track your brand's performance to stay on top of consumers' perceptions of you.
Learn More
Consumer tracking
Understand how consumers think and what drives their choices. From purchase frequency to product use, to drivers and barriers - we've got all the answers you need, in real time.
Learn More
Campaign tracking
Knowing the reach and the click-through rate is great. But what's the real impact of your campaign on your brand?
Learn More
Customer satisfaction analysis
Actually knowing what your target group wants is the key to customer satisfaction. We help ask the right questions and understand what matters.
Learn More

Rolling Retail Census
Continuously gather data on retail environments for informed decision-making.
Learn More