Behavior Change Activation
Test which messages, interventions, or incentives trigger real behavior change across African communities — from health behaviors to civic participation.
Trusted by leading brands, agencies, and development
organizations across Africa
Here’s why you need Behavior Change Activation
Public programs succeed when communities shift behavior. This use case helps you validate what drives intention, trust, and action across diverse populations.
Advantages of Behavior Change Activation
Identify interventions that trigger measurable shifts.
Tailor messages to cultural and linguistic nuances.
Optimize program design for maximum impact.
Optimize program design for maximum impact.
Methods to include in Behavior Change Activation
Intervention Pre-Testing
Evaluate likely response before rollout.
Motivational & Barrier Analysis
Understand why communities do or don’t act.
Message & Incentive Testing
Measure the resonance of different nudges.
Behaviour Intent Surveys
Assess intention to comply, adopt, or participate.
KPIs to measure
Action Intent
Trust & Credibility
Perceived Barriers
Motivation Strength
Message Effectiveness
Community Fit
Program Readiness
Impact Potential
Essential Behavior Change questions
For allocating your budget
Which intervention should we scale first? What incentives drive the most decisive action?
For the perfect strategy
Which message boosts behavior intent the most? Which formats create the strongest commitment?
For reaching the spotlight
Which message boosts behavior intent the most? Which formats create the strongest commitment?