Rolling Retail Census
Get access to store-by-store execution intelligence across 100% of traditional trade on a rolling basis – right at your fingertips.
Trusted by leading brands, agencies, and development
organizations across Africa
Agile, Accurate, Actionable
Driving Up Sales, Distribution & Execution
Our Rolling Retail Census helps brands capture POS category potential to enhance portfolio penetration and pinpoints store-specific opportunities to take immediate action on, including:
Availability
Boost distribution by finding and fixing store-by-store availability gaps
Shelf Facing
Maintain shelf dominance over competitors in all top-tier outlets
Out-of-Stocks
Prevent lost sales through out-of-stock detection
Get Ahead of Your Competition with Tada
E-commerce & Retail
Our solution sheds light on previously invisible insights within the traditional trade domain, bringing them to the forefront and enabling brands to drive meaningful growth. Through our proprietary methodology, we establish the industry’s most precise database down to the store and SKU level.
Actionability
Syndicated data empowers you to drive meaningful sales growth through targeted measures. Our goal is to uncover actionable opportunities at the point of sales (POS) within specific neighborhoods because we recognize different POS require tailored actions.
Speed of Delivery
Gone are the days when you have to wait months for obsolete market data. We conduct monthly block-by-block store visits to deliver granular and up-to-date insights into your in-store execution so that you can immediately pounce on sales opportunities.
Accelerated Growth
Full category measurements and the rolling nature of our census allow you to track the progress of your efforts to accelerate growth in availability, portfolio penetration, and revenue.
More use cases & methods
Brand tracking
Don’t fly blind. Measure and track your brand's performance to stay on top of consumers' perceptions of you.
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Consumer tracking
Understand how consumers think and what drives their choices. From purchase frequency to product use, to drivers and barriers - we've got all the answers you need, in real time.
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Campaign tracking
Knowing the reach and the click-through rate is great. But what's the real impact of your campaign on your brand?
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Customer satisfaction analysis
Actually knowing what your target group wants is the key to customer satisfaction. We help ask the right questions and understand what matters.
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Insights Available On-Demand All on Tada App
Our online analytics platform gives you unparalleled access to execution intelligence across your entire category, store by store. On Tada App, you can schedule real-time alerts, get presentation-ready visualizations, and view insights aligned to your sales territories.