Pricing analysis
Gain deep insights into customers' willingness to pay. Tap into the very heart of consumer behavior and set the optimal price point for your product or service.
Trusted by leading brands, agencies, and development
organizations across Africa
Here's why you need Pricing Analysis
Understanding how price impacts demand and profitability enables informed decision-making crucial to your business's success.Pricing analysis is pivotal as it assists in determining the ideal price point that maximizes both profits and customer satisfaction.
Advantages of Pricing Analysis
Effortlessly set up, implement, and evaluate pricing strategies using both Van Westendorp and Gabor-Granger methodologies.
Be one step ahead by determining the optimal price range for new products before launching them and minimize post-launch sales decline.
Overcome the challenge of identifying customers' willingness to pay (WTP) with precision by leveraging powerful methods.
Methods to include in your Pricing Analysis
Measure price sensitivity with the Van Westendorp analysis
Find the perfect price point with Gabor-Granger
KPIs to measure
Rarely Purchased Product Pricing
Product Planning and Launch
Purchase Probability
Price Determination
Dynamic Pricing
Sales Planning
Essential Pricing Analysis questions
For maximizing profitability
Can I strategically increase the price of my products without risking a drastic drop in sales? What price point would generate the most revenue?
For finding the optimal price point
What is the ideal price point that will position your product as neither too cheap nor too expensive?
For gauging customer willingness to pay
When does the price become too high for potential customers to want to buy?
Pricing Analysis explained
More use cases & methods
Target Group Analysis
Gen Z or Millenials? Yoga lovers or CrossFit fans? Get a clear understanding of your target audience to create great products that they will actually need and love.
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Market analysis
Future-proof your decision-making and gain a competitive advantage through a comprehensive market analysis.
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