Privacy Policy

We at TadaIQ ("Tada") value your privacy and are committed to protecting your personal information. TadaIQ is an African data-intelligence and contributor-powered market research platform that collects data via a network of mobile contributors to provide real-time insights to our clients.

This Privacy Policy explains how we collect, use, and share personal information when you use our services, and outlines your rights and choices. Any capitalized terms used but not defined in this Privacy Policy have the meanings given to them in our Terms of Use.

By using or accessing the Tada services (including our website, client portals, analytics platforms, or mobile applications), by reviewing or completing data collection missions or tasks ("Tasks") as a Contributor, or by signing up as a Client, you accept the practices and policies described in this Privacy Policy. You also consent to our collection, use, processing, and sharing of your personal information – including location data, images, videos, and other content you provide – as described below. If you do not agree with these practices, please do not use the Service.

We may update this Privacy Policy from time to time as we continually improve our Service and adapt to new laws or technologies. If we make material changes, we will notify you by appropriate means (for example, via our app, by email, or by posting an updated notice on our website). Continued use of the Service after any changes to the Privacy Policy are posted will constitute your acknowledgement of the changes and agreement to be bound by the updated policy. We encourage you to review this Policy periodically for the latest information on our privacy practices.

Understand Your Role with Us

Tada uses the terms "Customer" (or Client), "Contributor," and "Visitor" to describe different types of users of our Service:

Unless otherwise specified, the terms in Part I of this Privacy Policy apply to all Customers, Contributors, and Visitors. Part II provides additional terms specifically for Customers/Clients. Part III provides additional terms specifically for Contributors. Part IV provides additional disclosures and rights for residents of California (and other U.S. states with similar laws). We are committed to complying with applicable privacy laws, including GDPR (for users in the European Economic Area), CCPA/CPRA (for California residents), Law No. 2013-450 of Côte d’Ivoire (for Ivorian residents), and other relevant data protection regulations.

Part I – Privacy Terms for All Users (Customers, Contributors, and Visitors)

Scope and Application

This Privacy Policy applies to Tada's websites, mobile applications, client portals, and any other products or services provided by Tada (collectively, the "Service"). It covers personal information collected through your use of the Service worldwide. By using the Service in any manner, you agree to the terms of this Privacy Policy and the collection, processing, and use of your information as described herein. Remember that your use of the Service is also subject to our Terms of Use, which incorporate this Privacy Policy.

Age Requirements

Collection and Use of Information

Tada collects information about you in two main ways: (1) information you provide to us directly, and (2) information we collect automatically through your interaction with our Service or from third-party sources.

Information You Provide to Us

Information We Collect Through Your Use of the Service

Information We Collect from Third Parties

Platform Permissions and Consent

How We Use Your Information

Legal Bases for Processing

Sharing of Information

Please note: We do not sell personal information in the traditional sense of selling data to brokers for profit. However, some laws (like the California Consumer Privacy Act) have a broad definition of “sale” that could include sharing data with our clients or partners in exchange for services or other value. We have described above how and why we share data. We do not share or sell the personal information of Visitors or our Customers for third-party marketing. Any sharing of Contributor information with third parties (including clients) is done to provide our Services and is governed by this Policy and, where required, based on your consent.

Data Retention

Data Security

Your Choices and Rights

European and International Data Protection Rights

If you are located in the European Economic Area (EEA), the United Kingdom, or another region with laws governing data collection and use, you have certain rights under those laws. TadaIQ is committed to compliance with the General Data Protection Regulation (EU GDPR), the UK GDPR, and the Data Protection Act 2018, Côte d’Ivoire’s data protection law, and similar regulations. In particular, under the GDPR (and equivalent laws), individuals have the following rights regarding their data:

• Right of Access: You have the right to request confirmation of whether we are processing your data, and if so, to request a copy of the data and details about how we use it. This is often known as a “Data Subject Access Request.”
• Right to Rectification:You are entitled to request that we correct any inaccurate or incomplete personal data we hold about you. If you cannot correct it yourself through your account, you can ask us to correct it.
• Right to Erasure: This is sometimes called the “right to be forgotten.” You can ask us to delete or remove personal data in certain circumstances, for example, if it’s no longer necessary for the purposes collected, or if you have withdrawn consent and we have no other legal basis to continue processing. Please note we might retain some information when permitted by law (such as to comply with legal obligations or for resolving disputes).
• Right to Restrict Processing: You have the right to ask us to suspend the processing of some of your data (e.g., if you want us to establish its accuracy or the reason for processing it, or if you object to us processing it based on legitimate interests).
• Right to Data Portability: In some cases, you can request a copy of your data in a commonly used, machine-readable format so that you can transmit it to another service provider. Where technically feasible, you can also ask us to send this data directly to another organization at your request.
• Right to Object: You may object to our processing of your data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground. You also have the right to object if we process your information for direct marketing purposes. In some jurisdictions, you can object to processing for research or statistical purposes as well.
• Right to Withdraw Consent: If we rely on your consent to process your data (for example, for sending certain marketing communications or collecting certain sensitive data), you have the right to withdraw that consent at any time. Withdrawing consent will not affect the lawfulness of any processing we conducted before your withdrawal, and it may not affect processing that is justified by other legal bases.

To exercise any of these rights, please contact us using the details in the Contact Us section below. We will respond to your request as soon as practicable and within any legally required timeframes (generally within one month for GDPR requests, though we may extend that period by an additional two months if necessary, in which case we will notify you of the delay and the reason). Please understand that we will need to verify your identity before fulfilling certain requests (to prevent unauthorized access to your data). This verification process may involve asking you to provide information or identification so we can match you to our records. There are exceptions to these rights in certain cases. For example, we might not be able to completely erase all data if we are legally required to keep it, or we might deny an access request if it adversely affects the rights and freedoms of others. If we deny your request, we will explain why, provided it is lawful to do so. If you are in the EEA or UK and believe we have not adequately addressed your privacy concerns, you have the right to complain to your country’s data protection authority (DPA). For instance, in the UK you can contact the Information Commissioner’s Office (ICO), and in Côte d’Ivoire you can contact the data protection authority (such as the ARTCI – Autorité de Régulation des Télécommunications/TIC de Côte d’Ivoire, which oversees personal data protection). We ask that you please attempt to resolve any issues with us first, but you do have the right to reach out to regulators at any time.

Part II – Additional Terms for Customers (Clients)

The terms in this Part II apply specifically to you if you are a Customer using Tada’s services under a client agreement. This is in addition to the general terms in Part I. As a Customer, you might use Tada’s web-based dashboards, analytics portals, or APIs to access data collected by Contributors. In providing these services to you, Tada may collect certain information about your usage of the client platform: :

• Client Account and Login Data: When authorized users from your organization access our client portal, we collect the login credentials (username, password) and track authentication events. We may use services like Sentry for error tracking, or analytics tools (Amplitude, Google Analytics, etc.) to monitor how clients use our platform. This usage data (such as pages viewed, features clicked, time spent, and any errors encountered) helps us improve the platform’s performance and usability for our clients. We only use this information internally and do not share it with third parties for marketing; it is purely for enhancing the service and providing support.
• Client Communications:If you are a Customer, we may collect your business contact information (name, business email, phone) and details about your organization. We will use this to manage our relationship and the contract with you, including sending service reports, billing, and responding to any support queries from your team. We might also record correspondence or communications with client users to help resolve issues or improve training.
• Integration of Third-Party Tools: We may integrate third-party tools into our Customer platform to facilitate communication and data analysis. For instance, we might use FullStory or similar tools to replay sessions (with appropriate security) to identify where clients might be encountering issues. We could also use collaboration tools that allow you to chat with our support or success team in real-time. Any data collected through those interactions will be used solely for assisting you and improving our services.
• Sales and CRM Data: In the course of our business, Tada maintains a database of current and prospective client contacts using Customer Relationship Management (CRM) software (for example, Salesforce or HubSpot). If you have interacted with our sales team or requested a demo or information, we may store your contact information and communication history in our CRM. We use this information to follow up on your inquiries, send proposals, and keep track of contract details. Our CRM and related communication systems (such as email via Google Workspace or Office 365) are accessible only by authorized Tada personnel and are protected by access controls.
• Conflicts with Client Agreement: If you are a Customer who has signed a specific Master Services Agreement or Client Agreement with Tada, that agreement may contain additional provisions about data handling, which shall also apply. In the event of any conflict between such Client Agreement and this Privacy Policy about how we may use or share data, the terms of the Client Agreement will control to the extent permitted by law (for example, a Client Agreement might specify particular confidentiality obligations or usage rights for the data you obtain through our platform).

Part III – Additional Terms for Contributors

The terms in this Part III apply specifically to you if you are a Contributor using Tada’s mobile application to perform Tasks. This is in addition to the general terms in Part I. Tada’s Contributor app is a tool to collect data about the world around you. By registering as a Contributor and using the Tada app to complete Tasks, you acknowledge and consent to the collection, use, and sharing of your personal information as described in this Privacy Policy. In particular, you agree that Tada may collect information from your device (including precise location and sensor data) and any content you submit (photos, videos, survey responses, etc.), and may provide this information, along with analysis derived from it, to our clients for their business purposes. This is the fundamental way Tada works: we crowdsource data from Contributors and deliver insights to clients. If you do not agree with this, please do not use the Contributor app or complete Tasks.

We may provide you with additional just-in-time notices or ask for specific permissions within the app depending on the Task. For example, a Task might remind you that taking a photo will share image data, or we might ask for permission to record audio if a survey asks you to record a short clip. Please read these notices carefully. They are meant to give you transparency about what is collected for each Task. Below, we outline the types of data we collect from Contributors, why we collect it, and (for those in jurisdictions like the EU) the lawful basis on which we process each type. We also describe how this information might be shared or used, especially about clients.

Data Categories We Collect from Contributors (and Why):

• Identifiers (Name, Contact Info, Account Credentials): We collect your name, email address, and other basic identifiers when you sign up, as well as any profile username or ID and your login password. We use this to create and uniquely identify your account, to communicate with you about your tasks or account (e.g., password resets, support), and to attribute the tasks you complete to your account so we can reward you. Lawful basis: To perform our contract with you (enabling you to log in and do tasks), and our legitimate interest in maintaining platform integrity. In some cases, verifying your identity helps prevent fraud (a legal obligation in preventing fraud).
• Location Data:We collect precise location information from your device while using the app. This is crucial for many tasks (for example, verifying that you went to the location of a survey or mapping data points for analysis). It also helps us match you with tasks available in your area. We use location data to validate your submissions (e.g., checking that a photo was taken in the expected location) and to detect fraudulent behavior (such as spoofing GPS). Lawful basis: Your consent (granting the app location permission) and our legitimate interests in ensuring data accuracy and preventing fraud. In some contexts, ensuring data integrity can be a legal obligation (for instance, if misrepresenting location could be considered fraudulent activity).
• User-Generated Content (Photos, Videos, Audio, Survey Responses): This is the core data you provide when completing Tasks. We collect any images, videos, audio recordings, screen captures, or written answers that a task requires. We use this content to fulfill our contracts with clients – essentially, to compile the information our clients have requested. We also might use this content internally to verify quality (for example, reviewing a sample of photos to ensure they meet guidelines) or to improve our services (like training an AI model to detect blurry images, using contributed photos as examples). Important: Content you provide may be shared publicly by our clients or Tada as part of the insights generated. For instance, a client might post a photo you took on social media to illustrate their research findings. Lawful basis: Performance of a contract (the task you agreed to do), and legitimate interests of us and the client in utilizing the data. In certain cases, we will rely on your consent, especially if we use content for any purpose outside the original task scope, we will obtain permission.
• Device Information and Identifiers: We collect device identifiers (like your phone’s device ID, advertising ID, or unique Tada-assigned user ID) and device details (model, OS, etc.). This helps us ensure the service functions properly across devices, and it aids in fraud detection (for example, preventing multiple accounts on one device if not allowed). Device info can also help troubleshoot technical issues specific to certain phone models. Lawful basis: Legitimate interests (to maintain app performance and security) and contract (to deliver the service appropriately on your device).
• Conflicts with Client Agreement: If you are a Customer who has signed a specific Master Services Agreement or Client Agreement with Tada, that agreement may contain additional provisions about data handling, which shall also apply. In the event of any conflict between such Client Agreement and this Privacy Policy about how we may use or share data, the terms of the Client Agreement will control to the extent permitted by law (for example, a Client Agreement might specify particular confidentiality obligations or usage rights for the data you obtain through our platform).
• App Usage and Interaction Data: We collect data about how you interact with the Contributor app – for example, the tasks you view or accept, how long you take on tasks, your tap/click patterns, and any errors you encounter. We also track metrics like API performance from your app, battery usage impact, and network connectivity during tasks. This information is used to improve the app experience (ensuring it’s fast and doesn’t drain battery excessively) and to understand context (like if a submission failed due to poor network). It’s also used to detect unusual usage that may indicate bots or automated scripts. Lawful basis: Legitimate interests (improving our service and protecting against improper use) and contract (ensuring we deliver the service effectively to you).
• Language and Preferences: We may collect your preferred language and other app settings. This is simply to localize content for you and present the app in the way that’s most understandable. Lawful basis: Performance of contract (providing the service in your chosen language) and legitimate interest (enhancing usability).
• Contacts and Social Data (if provided): As mentioned, if you allow access to your phone contacts for referral programs, we collect that to facilitate invitations. If you link a social media account or provide a referral code to a friend, we track that linkage to provide rewards if applicable. Lawful basis: Consent (you opt in to these features) and legitimate interest (growing our community through referrals).
• Payment and Financial Info: To pay you for your contributions, we collect the necessary payment details (such as mobile money account or other payout method, and possibly information needed for tax reporting, like your country or tax ID if earnings are substantial and local law requires it). We also generate records of transactions (tasks completed, amounts earned, payout dates). This information is used to compensate you and to comply with financial regulations (for example, keeping payment records for accounting and tax). Lawful basis: Performance of contract (paying you as promised) and legal obligations (financial record-keeping, tax compliance). For certain payout methods, if we are required by law or by our payment processors, we might require identity verification – this falls under legal obligation as well (e.g., anti-money laundering laws).

In summary, we collect the above types of information from Contributors to operate and improve the Tada service, to ensure data quality and authenticity, to compensate you for your work, and to deliver valuable, trustworthy data to our clients. All or some of the information collected may be shared with our clients and partners in the ways described in Part I (e.g., clients get the task data, and some device info might go to analytics partners like Amplitude for processing on our behalf).

We also want to be transparent that some information (particularly images, videos, or audio recordings you provide) might be publicly disclosed by third parties (our clients or even Tada in marketing materials) once it has been collected. For example, if you take a photo of a marketplace as part of a task for an NGO client, that NGO might later publish that photo in a report about market prices, which could be public. We require clients to use data ethically and within the bounds of law, but we cannot fully control their publications. By contributing, you acknowledge this potential public exposure of the content you submit. We advise that you do not submit any content in which you have personal privacy concerns or which violates someone else’s privacy or rights. Finally, note that if you violate our Terms of Use or engage in fraudulent activities, we may use and share information as needed to enforce our rules and protect others (including providing details to law enforcement as described in Part I).

Part IV – Additional Privacy Rights for California & Other U.S. State Residents

If you are a resident of California, the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), provides you with specific rights regarding your personal information. Residents of other U.S. states (such as Colorado, Connecticut, Utah, Virginia, and others with similar privacy laws coming into effect) may also have comparable rights. Part IV provides information for those users in compliance with applicable state laws.

Categories of Personal Information Collected

In the preceding sections of this Privacy Policy, we describe the categories of personal information Tada collects. In the last 12 months, we may have collected the following categories of personal information (as defined by California law) about Contributors, Customers, or Visitors: identifiers (like name, email, device ID), personal records (like contact or payment information), characteristics of protected classifications (possibly inferrable from voluntary demographic info), commercial information (transaction records of tasks and payments), geolocation data (precise location of Contributors), internet or other electronic network activity (device information, usage logs, cookies), audio/visual data (photos, videos, audio from tasks), and inferences drawn from the above. We collect these categories for the business and commercial purposes described in this Privacy Policy, such as providing the Services, improving our platform, detecting fraud, and sharing data with clients.

Categories of Personal Information Disclosed or Sold

We may disclose the above categories of personal information to third parties for our business purposes, as detailed in the Sharing of Information section (Part I). In the past 12 months, we have disclosed all the listed categories of personal information for business purposes to service providers or partners (e.g., cloud hosting, analytics, payment processors). Under California’s broad definitions, some of our data sharing (particularly with clients) may be considered a “sale” or “sharing for cross-context behavioral advertising.” Specifically, for Contributors, we do share (and effectively sell) data like location, task results, and associated identifiers to our client companies, who pay for those insights. We do not sell personal information of Visitors or of our enterprise Customers (meaning we don’t sell our clients’ contact info or usage data to third parties for profit or ads). As a California (or applicable state) resident, you have the following rights regarding your personal information:

• Right to Know: You have the right to request that we disclose what personal information we collect, use, disclose, and sell. You may request that we provide you with the specific pieces of personal information we have about you, or the categories of information, sources, purposes, and third parties involved. Upon a verifiable request, and within the timeframe allowed by law, we will provide the requested information for the period required by law (typically the past 12 months).
• Right to Correct: You have the right to request that we correct any inaccurate personal information we maintain about you. If you become aware that any of your information is incorrect, please let us know, and we will verify and correct it as required.
• Right to Delete: You have the right to request deletion of personal information that we have collected from you and retained, subject to certain exceptions. Once we receive and confirm a verifiable deletion request, we will delete (and direct our service providers to delete) your personal information from our records, unless an exception applies. Note that we may deny deletion requests if the information is necessary for us or our service providers to complete a transaction with you, detect security incidents, comply with legal obligations, or for other reasons permitted by law. If we deny a deletion request, we will inform you of the reasons.
• Right to Opt-Out: You have the right to opt out of the sale of your personal information or the sharing of your personal information for targeted advertising purposes. As noted, we do not sell personal data of Visitors or Customers, so this primarily applies to Contributors. If you are a Contributor and do not want us to “sell” or share your personal information with our clients or data partners, please contact us to opt out. However, please understand that providing your data to clients is intrinsic to the Service we offer to Contributors; if you opt out of this, we would not be able to provide the Service (i.e., you cannot both complete tasks and forbid us from sending the results to the client). In practice, a Contributor’s opt-out would likely result in account deletion. We do not share personal data for cross-site behavioral advertising except possibly through cookies on our website (which you can opt out of via cookie settings).
• Right to Non-Discrimination: We will not discriminate against you for exercising any of your rights. This means we won’t deny you our services, charge you different prices, or provide a lesser quality of service just because you exercised your privacy rights. However, note that if a particular aspect of our Service is dependent on the use of your personal information, we may not be able to offer that aspect without the relevant data (for example, we can’t give a Contributor tasks if they opt out of location collection, since most tasks require it – this is a consequence of the service’s requirements, not discrimination).
• California “Shine the Light” (Direct Marketing Disclosure): California residents also have the right to request information about any third parties with whom we have shared personal information for those third parties’ direct marketing purposes in the previous calendar year. Tada does not disclose personal information to third parties for their direct marketing purposes without consent. If you wish to inquire about any such potential sharing, you can contact us as described below. You may request this information once per year as a California resident.

Exercising Your Rights

If you are a California resident (or a resident of another state with similar rights) and would like to exercise any of the above rights, you (or an authorized agent acting on your behalf) may submit a request to us by emailing privacy@tadaiq.com with the subject line “Privacy Rights Request” and letting us know what you would like to do (access, correction, deletion, opt-out, etc.). You may also have functionality within the app to request data or deletion (if available, we will process those requests by law). We will need to verify your identity or authority to make the request, typically by confirming ownership of the email associated with your account or asking for certain information that matches our records. If you have an account, requesting your logged-in account or from the email associated with your account is the best way to verify. If you designate an authorized agent to request on your behalf, we will require proof of that authorization (such as a written permission from you and verification of your identity, or proof that the agent has power of attorney).

Once we receive a verifiable request, we will respond within the timeframe required by law (generally within 45 days for California, with the possibility of a 45-day extension if necessary). If we need more time or cannot fulfill part of the request, we will inform you of the reason. No Financial Incentive Program: We do not offer financial incentives in exchange for the retention or sale of a consumer’s personal information, other than the core model in which Contributors are paid for completing Tasks. Any compensation to Contributors is for the service/work provided, not for the sale of their data (even though the data is ultimately shared with clients as described).

Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us: