Visual test

Identify the most promising logos, packaging designs and visual concepts before launching your campaign. Save time and resources by making informed decisions and allocating your budget where it matters most.

Trusted by leading brands, agencies, and development organizations across Africa

Coca-Cola
Pepsico
Unicef
Mckinsey
Toyota
Glovo
BCG
Coca-Cola
Pepsico
Unicef
Mckinsey
Toyota
Glovo
BCG

Here's why you need Visual Testing

Visual testing, such as logo and design tests, is essential for business owners. It ensures brand consistency, aligns your visuals with your target audience, and enhances customer perception. Let data guide your visual strategy.

Advantages of Visual Testing

Discover the features that truly matter to your customers during brainstorming and conceptualization.

Fuel your design process with customer feedback. Craft experiences that resonate with your audience.

Methods to include in your Visual Testing

Design Test

Elevate your brand with Design Testing

Say goodbye to the trial-and-error when it comes to naming, claims, advertising materials, and packaging. Our design tests empower you to tap into your consumers' perceptions, capturing their attention, enhancing brand recognition, and influencing purchasing decisions.
Learn more
solutions.visualTest.zigZag.items.0.title
Logo test

Craft brand identity with Logo Testing

Uncover the true essence of your brand's identity with logo tests. Our methodical testing incorporates tailored questions and insightful comparisons to yield powerful insights. Elevate the impact of your logo, convey your brand's essence, and establish lasting connections.
Go to guide
solutions.visualTest.zigZag.items.1.title

Visual Test use cases

App Design Test

    Web Design Test

      Packaging Test

        Idea Screening

          Naming Test

            Logo Test

              Essential Visual Testing questions

              For captivating strategic claims

              Which claim best aligns with my brand strategy and appeals to consumers?

              For packaging perfection

              Which packaging design is the most appealing to my customers and target group?

              For designs that drive reach

              Which design can effectively reach and excite the maximum number of (potential) customers about my brand and product?

              Visual Testing explained

              More use cases & methods

              Product development

              Product development

              Harness the power of strategic product development to create, refine, and deliver solutions that resonate with your audience, setting your brand apart.

              Learn More
              In-Home Use Testing (iHUT)

              In-Home Use Testing (iHUT)

              Identify how your product will perform in the hands (and homes) of real consumers. Determine moments of truth and key drivers in order to validate, iterate and launch with confidence.

              Learn More
              Qualitative Insights

              Qualitative Insights

              Dive deep into consumer sentiments with qualitative data analysis.

              Learn More

              Let us convince you!