Consumer tracking
Understand how consumers think and what drives their choices. From purchase frequency to product use, to drivers and barriers - we've got all the answers you need, in real time.
Trusted by leading brands, agencies, and development
organizations across Africa
Here's why you need Consumer Tracking
Consumer tracking studies provide data-driven insights into customer behavior and preferences, enabling you to make informed decisions that lead to more effective product development, marketing, and overall strategy.
Advantages of Consumer Tracking
Access real-time data on purchase frequency, product usage, and buying decision influencers, enabling real-time strategy adjustments.
Understand the motivations behind your customers' purchasing choices and discover the obstacles preventing them from making a purchase.
Find subtle nuances affecting consumer decisions, revealing unexpected insights to shape your business strategies.
Methods to include in your Consumer Tracking
Find what matters to customers
Discover insights, enhance experiences
Your compass for smart business decisions
KPIs to measure
Brand Awareness
Driver and Barriers
Purchase Frequency
Purchase Channel
Usage Situation
First Choice
Top of Mind
Product Use
Essential Consumer Tracking questions
For feature prioritization
What are the expectations of different target groups regarding the product features? Which new potential features should be prioritized for implementation?
For consistent customer experiences
Are there any specific issues or barriers that prevent customers from making a purchase or enjoying a positive experience?
For target audience insights
Are there any discrepancies between customer feedback and the actual customer experiences observed through Mystery Shopping?
Consumer Tracking explained
More use cases & methods
Brand tracking
Don’t fly blind. Measure and track your brand's performance to stay on top of consumers' perceptions of you.
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Campaign tracking
Knowing the reach and the click-through rate is great. But what's the real impact of your campaign on your brand?
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Customer satisfaction analysis
Actually knowing what your target group wants is the key to customer satisfaction. We help ask the right questions and understand what matters.
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Rolling Retail Census
Continuously gather data on retail environments for informed decision-making.
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