Shopper Activation Testing
Evaluate how shoppers react to your in-store and out-of-store activations across various African retail environments, including modern trade, informal trade, kiosks, markets, and supermarkets.
Trusted by leading brands, agencies, and development
organizations across Africa
Here’s why you need Shopper Activation Testing
Shopper behavior in Africa varies across channels and markets. Understanding visibility, impact, and conversion allows you to optimize activation formats for maximum sales lift.
Advantages of Shopper Activation Testing
Identify which activations convert best across retail channels.
Improve product visibility in crowded or informal store environments.
Optimize promotions, displays, and POS materials.
Optimize promotions, displays, and POS materials.
Methods to include in Shopper Activation Testing
Shelf & Display Evaluation
Measure standout power in supermarkets, kiosks, and markets.
In-Store Shopper Intercepts
Capture real-time shopper feedback.
Promo & Price Appeal Testing
Evaluate the impact of promotions on purchase intent.
Visibility & Placement Scoring
Assess in-store placement in real environments.
KPIs to measure
Shelf Impact
Visibility Score
Display Performance
Promo Conversion
Price Sensitivity
Purchase Intent
Shopper Recall
Brand Presence Index
Essential Shopper Activation questions
For allocating your budget
Which activations drive the biggest conversion? Which retail channels deliver the most significant ROI?
For the perfect marketing strategy
Which activation boosts visibility the most? What POS materials increase intent?
For reaching the spotlight
Which activation boosts visibility the most? What POS materials increase intent?