Market Analysis
Decode markets, outperform competitors. Gain strategic insights through competitor and target market analysis, leverage SWOT analysis to drive your business forward.
Trusted by leading brands, agencies, and development
organizations across Africa
Here's why you need Market Analysis
In a competitive marketplace, staying ahead is essential. Market analysis helps you gain a strategic edge by providing data-driven insights, enabling informed decision-making, and identifying opportunities for growth. It acts as the compass guiding your business toward success, facilitating adaptation, risk reduction, and maximizing your return on investment.
Advantages of Market Analysis
Make decisions with confidence. Market analysis provides you with valuable insights into industry trends, consumer behavior, and competitor strategies.
Outperform competitors with thorough analysis. Discover their strengths, weaknesses, and market gaps to craft winning strategies for a clear edge.
Face uncertainty confidently. SWOT analysis identifies strengths, weaknesses, opportunities, and threats, enabling proactive risk mitigation for business resilience.
Methods to include in your Market Analysis
Mastering competitor analysis
Strategic insights with SWOT analysis
Expand your target market
KPIs to measure
Unaided & Aided Brand Awareness
Customer Satisfaction
Purchase Drivers & Barriers
Net Promoter Score (NPS)
Essential Market Analysis questions
For brand awareness & preference
In my product category, which brands does my target group know, which ones do they buy, and which ones are considered?
For competitive situations
What comparable products does the competition offer? How does my product differentiate itself from others? What market shares do competitors already capture?
For assessing competitive strength
For what reasons do certain providers win over others? How many potential suppliers are there? What alternatives to my product exist?
For market potential & entry barriers
What are the revenues in the respective industry? What trends are emerging in that industry? What will it cost to enter the market, and what other obstacles might impede entry?
More use cases & methods
Target Group Analysis
Gen Z or Millenials? Yoga lovers or CrossFit fans? Get a clear understanding of your target audience to create great products that they will actually need and love.
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Pricing analysis
Maximize profits by asking the right questions. How much are customers willing to spend on your product? What’s the optimal price point?
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