Product Development
See your product through your target audience's eyes. Identify the most impactful features, uncover your distinctive edges and create products that your customers will love.
Trusted by leading brands, agencies, and development
organizations across Africa
Here's why you need a Product Development strategy
Product development studies are like market reality checks. They make sure you're building what people actually want, cutting down on mistakes, and giving your product a real competitive edge.
Advantages of market research in Product Development
Stay relevant by developing products that align with the needs and wishes of your target audience.
Identify and mitigate potential issues early in the process and reduce the likelihood of costly product failures.
Identify areas of growth and improvement to guide strategic decision-making effectively and stand out in a competitive market.
Methods to include in your Product Development
Create products with confidence by testing your concept
Elevate your product portfolio with Conjoint Analysis
Master feature prioritization with a MaxDiff Scaling
KPIs to measure
Customer Satisfaction Score
Competitor Benchmarking
Maximum Reach Potential
Unique Audience Reach
Optimal Feature Mix
Net Promoter Score
Feature Ranking
Price Sensitivity
Essential Product Development questions
For prioritizing features
What are the expectations of different target groups regarding the product features? Which new potential features should be prioritized for implementation?
For allocating your resources
Who are our main competitors, and what are their strengths and weaknesses? How can we differentiate our product from competitors in the market?
For beating competitors
Who are our main competitors, and what are their strengths and weaknesses? How can we differentiate our product from competitors in the market?
For consolidating your pricing strategy
Who are our main competitors, and what are their strengths and weaknesses? How can we differentiate our product from competitors in the market?
For assessing risks
What are the potential risks and challenges associated with our product or idea? How can we mitigate these risks effectively?
For consolidating your customer base
Who are our target customers, and what are their specific needs and preferences? Are there distinct customer segments that we should tailor our product to?
More use cases & methods
Visual test
Let consumers be your co-creators. Ask what they think about your new logo, website or packaging and create designs that truly speak to your audience.
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In-Home Use Testing (iHUT)
Identify how your product will perform in the hands (and homes) of real consumers. Determine moments of truth and key drivers in order to validate, iterate and launch with confidence.
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