Cheaper than bad decisions, lost time, and wasted budget.
Tada empowers anyone to collect real-world insights from Africa's informal economy — fast, scalable, and human. From local product testing to national tracking, our flexible plans and custom services help you understand your market, your audience, and your impact, so you can move confidently.
Starter
For solo decision-makers, entrepreneurs, or researchers launching their first studies
- Access to up to 5 zones
- AI-generated briefs and questionnaires
- Real-time dashboard
- Export results
- Basic targeting options
Growth
For agile teams running frequent tests or expanding across cities
- Access to up to 20 zones
- Up to 1,500 responses
- AI executive summaries
- Two rounds of survey optimization
- Consultant support
- Advanced analytics
Business
For scale-ups, B2C firms, and research-led organizations
- Video and photo surveys
- Rich targeting from 8,000+ attributes
- Up to 90 questions per study
- Unlimited dashboard access
- Automated board-level reports
Enterprise
For large organizations with complex data needs
- API access
- Multi-country coordination
- Custom report formats
- Dedicated consultants
- High-quality intelligence
Or: Research whenever it suits you.
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Frequently Asked Questions
Still doubting? Let's make your questions disappear.
Easy
Built to be used by anyone — no research degree required.
Fast
Get 1,000 verified answers from local markets in under 48 hours.
Reach
We go where online panels can't: markets, kiosks, shops, homes, and streets.
Expert Support
Our consultants are here to help — from design to insight.
Real Quality
Human-validated + AI-checked data for precision and depth.
Clear Reporting
Interactive dashboards, ready-to-export charts, and rich visuals.
Don't just take our word for It—Hear from our clients
"In the last year, Samsung tested 4x more advertising assets with Quantilope, reduced costs per tested ad by 80%, and reduced turnaround time from 10 working days at bigger agencies to a pre-read of data after 48 hours. That's just unbeatable."
Ready to unlock real-world insights?
Join companies, NGOs, and startups across Africa who trust Tada for ground truth.