Campaign Tracking
Uncover actionable insights and optimize strategies. Maximize ROI through precise and comprehensive campaign measurement and analysis.
Trusted by leading brands, agencies, and development
organizations across Africa
Here's why you need Campaign Tracking
A comprehensive campaign tracking study acts as the strategic compass steering your marketing efforts. It ensures effective resource allocation, aligns messaging with your audience, and evolves campaigns to yield optimal results, ultimately driving growth and profitability.
Advantages of Campaign Tracking
Evaluate campaign impact accurately by aligning questionnaires with objectives and KPIs, ensuring dependable insights.
Maximize budget impact by evaluating diverse advertising channels, ensuring effective resource allocation.
Continuously enhance campaigns with measurements, strategically refining for optimal performance.
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KPIs to measure
Conversion Rate
Brand Awareness Lift
Engagement Metrics
Return on Investment (ROI)
Customer Acquisition Cost (CAC)
Media Channel Performance
Ad Recall and Recognition
Essential Campaign Tracking questions
For advertising channel assessments
Through which advertising channels did the target audience encounter the advertising?
For optimal channel effect
Within the media mix, which advertising channel had the most significant impact?
For audience segmentation
Are there notable differences in the advertising's impact among different segments of the target audience?
For message clarity
Was the advertising message clear and understandable to the target audience?
For desired action
Did the advertising motivate the target audience to take the desired action?
Campaign Tracking explained
More use cases & methods
Brand tracking
Don’t fly blind. Measure and track your brand's performance to stay on top of consumers' perceptions of you.
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Consumer tracking
Understand how consumers think and what drives their choices. From purchase frequency to product use, to drivers and barriers - we've got all the answers you need, in real time.
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Customer satisfaction analysis
Actually knowing what your target group wants is the key to customer satisfaction. We help ask the right questions and understand what matters.
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Rolling Retail Census
Continuously gather data on retail environments for informed decision-making.
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