Media Performance Testing

Evaluate how well your ads, claims, and creative assets perform across real audiences in Africa. Understand what drives attention and action — and optimize your media investments with confidence.

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Trusted by leading brands, agencies, and development
organizations across Africa

Here’s why you need Media Testing

Media testing provides data-driven clarity on what works, where, and why — across Africa’s diverse markets. It enables you to optimize creative, strengthen messaging, refine channel strategy, and ensure your campaigns resonate with the right audiences.

Advantages of Media Testing

Identify which ads genuinely perform best across African regions and segments.

Allocate your media and advertising budgets more efficiently, backed by evidence.

Increase sales, visibility, and brand engagement across TV, digital, OOH & social.

Validate which claim resonates and aligns with cultural & linguistic realities.

Methods to include in Media Testing

Ad Test

Ensure advertising success with an Ad Test

Measure attention, clarity, likability, and recall. Optimize your ads before launch to maximize performance across Africa’s diverse audiences.

See how an Ad Test works.

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Claim Test

Craft winning messages that resonate

Identify the claim that feels credible, memorable, and relevant in each market. Strengthen your brand’s voice by tailoring language to local insights.

Learn how to craft claims.

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Shelf Test

Elevate your shelf game.

Understand visibility and standout power in both modern retail and informal trade. Position your product where it captures shoppers' maximum attention.

Tips for shelf success

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Heatmaps

Know what catches your customers’ eyes.

Reveal the exact elements people notice first — logos, colors, claims, or visuals. Enhance creative impact by leveraging real consumer attention patterns.

See beyond the surface.

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KPIs to measure

Brand Perception

Brand Awareness

Brand Image

Share of Voice

Media Appeal & Likability

Media Channel Preference

Ad Recall

Shelf Impact & Visibility

Essential Media Testing questions

For allocating your budget

Which ads perform best across regions? Which claims drive the strongest response?

For the perfect marketing strategy

Which channels deliver the highest recall? How can creativity be adapted to increase engagement?

For reaching the spotlight