Tada

Tada for Agencies

Tada helps agencies understand how people react to ideas, storylines, and campaigns — before anything goes live. Whether you're pitching, crafting creative routes, or optimizing media, we provide the clarity you need to produce work that wins hearts and moves markets.

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Trusted by leading brands, agencies, and development organizations across Africa

Coca-Cola
Pepsico
Unicef
Mckinsey
Toyota
Glovo
BCG
Coca-Cola
Pepsico
Unicef
Mckinsey
Toyota
Glovo
BCG

How Tada Simplifies Your Journey

Craft ideas that resonate from the start.

Validate creative routes before production.

Optimize campaigns in real time while they run.

Elevate pitch decks with fresh consumer evidence.

Understand cultural nuances across regions.

Make stronger creative decisions with less guesswork.

Research Backed by Expert Guidance, Tailored to Your Need

  • Rapid concept and creative route testing.
  • Emotional and attention measurement tools.
  • Message and narrative clarity validation.
  • Multi-market campaign performance tracking.
  • Visual and design testing across contexts.
  • Retail visibility and execution assessment.
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What You Can Achieve With Tada

  • Create work that lands with the right audience.
  • Improve ROI through smarter media and creative optimization.
  • Reduce production risks with validated creative choices.
  • Strengthen pitches with evidence-based storytelling.
  • Deliver higher-performing campaigns for your clients.
  • Build a research-driven creative culture.
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Tailored Research Solutions for All Your Needs

Compare storyboard routes before production.

    Test emotional response to early creative ideas.

      Validate brand narratives before strategy presentations.

        Measure message clarity and recall instantly.

          Optimize campaigns while they’re still active.

            Understand regional interpretations of creative cues.

              Got questions? We've got answers!

              Discover methods for Agencies

              Concept & Creative Route Screening

              Concept & Creative Route Screening

              Screen multiple creative concepts early to choose the winning direction — ensuring your campaign starts with the strongest idea for African audiences.

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              Attention & Emotion Testing

              Attention & Emotion Testing

              Measure which creative assets capture attention and trigger emotional impact — the key drivers of engagement and recall in African markets.

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              Let us convince you!

              Schedule a demo now